Telisa Yancy ’90 named to Advertising Age’s 2017 Women to Watch

Consumers don’t typically think of an insurance company as a dream-maker, but thanks to Telisa Yancy and her three-year-old “Insure Carefully, Dream Fearlessly” campaign, the image works for American Family Insurance. As CMO at the Madison, Wisc.-based firm, Yancy has innovated in the category with refreshingly upfront advertising about the role of an insurance brand, separating itself from competitors that highlight price and humor in marketing.

Read more about Telisa »

TELISA_YANCY_IMG20170524