Conferences
We have created forums to connect a community of researchers and practitioners in this arena through conferences once every two years that bring together researchers, educators, and practitioners from a variety of disciplines. We have created outlets for publication of research in this nascent area through a book and a special issue of a journal. We also sponsor campus visits by researchers and practitioners in this arena.
The Subsistence Marketplaces Conference has been held biannually since 2006.
Upcoming Conferences
May 2019 –Second Bottom-Up Immersion Conference
Past Conferences
2018 – Seventh Subsistence Marketplace Conference
2018 – First Bottom-Up Immersion Conference
2016 – The Sixth Subsistence Marketplace Conference at the University of Illinois at Urbana-Champaign
Developing Pathways at the Intersection of Interdisciplinary Research and Practice
Photos of the conference by Luis-Felipe Garcia-Perez (creative commons non-commercial license)
2014 – The Fifth Subsistence Marketplace Conference at the University of Illinois at Urbana-Champaign
Consumption and Entrepreneurship in Subsistence Marketplaces: Spanning Geographies and Substantive Domains
Introductory speech by Madhu Viswanathan
2012 – The Fourth Subsistence Marketplace Conference at Loyola University, Chicago
From Micro-Level Insights to Macro-Level Impact
Introductory speech by Madhu Viswanathan
2010 – The Third Subsistence Marketplace Conference at the University of Illinois at Chicago
From Impactful Research to Sustainable Innovation
Conference Slideshow by Srinivas Venugopal
Keynote presentation by Pradeep Kashyap, MART India
Introductory speech by Cheryl Nakata
Introductory speech by Madhu Viswanathan
2008 – The Second Subsistence Marketplace Conference at the University of Wyoming
Sustainable Consumption and Commerce for a Better World
Conference Videos
Related Research
Special Issue of Journal of Business Research, 2010
2006 – The First Subsistence Marketplace Conference at the University of Illinois at Chicago
Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship Beyond Literacy and Resource Barriers
Conference Videos
Related Research
Rosa, Jose, and Madhubalan Viswanathan (2007), Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship Beyond Literacy and Resource Barriers, (Edited book), Advances in International Management Series, Joseph Cheng and Michael Hitt, Series Editors, Elsevier.
Other Events
2011 – An Interactive Workshop on Social Entrepreneurship at the University of Illinois at Urbana-Champaign