Call for Papers 2016

2016 Conference Themes429 tmc

The specific themes for this conference help organize the broad work in the field and facilitate discussion among participants.

Traversing Theory and Practice – Stakeholder Dialogues of Subsistence Marketplaces – refers to developing a deeper conceptual understanding of subsistence marketplaces and its linkage to business, social enterprise, and policy

The Institutional and Organizational Dimensions of Enterprises and Public Partnerships – examines the unique aspects of institution building, organizational design, and market creation in subsistence marketplaces, covering social and commercial enterprises        

Integration and Visioning in Subsistence Marketplaces Research – develops a vision for extending research and integrating them across disciplines and/or stakeholders and with practice, generating research problems with implications for practice examining how research can translate to practice and vice versa, and research at the interface of disciplines ranging from the physical to the social sciences

Survival, Subsistence, and Transformative Entrepreneurship – examines the nature of survival at both a material and psychological level, and how entrepreneurship can facilitate the evolution from surviving to thriving

Sustainability and Consumption from the Bottom Up – examines how consumption and long-term perspectives on environmental, social, and/or economic changes in subsistence interact and impact individuals, organizations, and/or institutions engaged in subsistence marketplaces

Subsistence Narratives, Incentives, and Agency – examines the processes that surround justice and empowerment for individuals as consumers, entrepreneurs, and producers; as well as implications for organizations and/or institutions engaged in subsistence marketplaces

Disruption, Technology, and Innovation – examines how technology and innovation can cause disruptive forces, and how the benefits/drawbacks of those disruptive forces can be better understood and employed from the perspectives of individuals, organizations, and/or institutions

Curricular Innovations – refers to the development of modules, courses, and programs that bring subsistence marketplaces into the classroom and around the world through online education

Junior Scholar Mentorship – connects junior scholars with those with experience in the field and in the academy to facilitate research and develop long-term relationships

Academics, students, social entrepreneurs, policy makers, and business and nonprofit practitioners are encouraged to submit papers and attend.


Suggested Topics303 tmc

The following are suggestions for topics; however, submissions may go beyond these topics.

  • Consumer behavior in subsistence marketplaces
  • Entrepreneurship in subsistence marketplaces
  • Substantive domains of subsistence (e.g., water, sanitation, energy, food)
  • Emergence of marketing systems
  • Environmentalism of subsistence consumers and consumer-merchants
  • Issues of environmental justice relating to subsistence marketplaces
  • Sustainable product design for subsistence marketplaces
  • Inventing and re-inventing new products and services for subsistence marketplaces
  • Organization design and redesign for operating in subsistence marketplaces
  • Collaborative models for business innovations
  • Supply chain and distribution challenges and opportunities
  • Pricing for value and sustainability
  • Marketing communication and education
  • Innovative research methods
  • Economic and financial perspectives on subsistence marketplaces (e.g., financial literacy)
  • Health, well-being, and justice in subsistence marketplaces
  • Merging social and business missions through social innovations
  • Incorporating business practices in nonprofit organizations developing social innovations
  • Social innovation alliances and partnerships among NGOs, governments, and businesses
  • Bringing subsistence contexts into the classroom
  • Multidisciplinary teaching initiatives addressing subsistence phenomena and regions


Abstract Submission Requirements

All authors are asked to submit a three-page abstract, from which acceptance decisions will be made and preliminary session planning will be carried out. Proposals for special sessions are also welcome.

Page 1:

Suggested theme(s) for which the submission is to be considered (papers do not have to fit any particular theme),


Author(s) with full contact information including email.

Pages 2-3: Double-spaced abstract of the paper or special session, inclusive of a list of selected references, tables, and/or other key materials.

Format: Please email as a Word attachment to

Submission Deadline: 31 January 2016

Notification of Review Decision: 15 February 2016


Submissions for Journal Review for Special Issue

A special issue or a special section of a journal is likely to be published based on articles developed from research presented at the conference and submitted to the review process. Prior conferences have led to a book (Advances in International Management series by Elsevier in 2007), and special issues/sections of journals (Journal of Business Research, Journal of Macromarketing, Journal of Marketing Management, Journal of Public Policy and Marketing). Further details will be available as they are finalized. A tentative schedule is as follows:

Submission Deadlines for Full Drafts:

September 30, 2016: Deadline for paper submission after incorporation of comments from conference participants and conference chairs

November 30, 2016: Feedback to authors after peer review

January 31, 2017: Deadline for revised submission

May 31, 2017: Final deadline for subsequent revisions


Publication Submission Requirements

Page 1: Title, author(s), and full contact information (including e-mail).

Pages 2-35: Double-spaced paper not to exceed 35 pages including references, appendices, and exhibits.


Format: Please email as a Word attachment to