Special Issue of the Journal of Business Research, 2012

Contents:

From impactful research to sustainable innovations for subsistence marketplaces
Cheryl Nakata, Madhubalan Viswanathan

 

Defining success in subsistence businesses
Arcelia Toledo-López, René Díaz-Pichardo, Julio C. Jiménez-Castañeda, Patricia S. Sánchez-Medina

 

African microentrepreneurship: The reality of everyday challenges
Benet DeBerry-Spence, Esi Abbam Elliot

 

Effects of pictorial product-warnings on low-literate consumers
Haeran Jae, Madhubalan Viswanathan

 

Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces
Roland Gau, Haeran Jae, Madhubalan Viswanathan

 

Overcoming institutional distance: Expansion to base-of-the-pyramid markets
Sofie Van den waeyenberg, Luc Hens

 

New perspectives on learning and innovation in cross-sector collaborations
Matthew Murphy, Francois Perrot, Miguel Rivera-Santos

 

Social alliances: Business and social enterprise collaboration for social transformation
Sema Sakarya, Muzaffer Bodur, Özlem Yildirim-Öktem, Nisan Selekler-Göksen

 

Bridging the institutional divide: Partnerships in subsistence markets
Miguel Rivera-Santos, Carlos Rufín, Ans Kolk

 

Stakeholder engagement: Building participatory and deliberative spaces in subsistence markets
Canan Corus, Julie L. Ozanne

 

Business development and marketing within communities of social service clients
James M. Mandiberg, Richard Warner

 

Cultivating terroir in subsistence markets: Development of terroir strategy through harmony-with-community framework
Raed Elaydi, Josetta McLaughlin