Special Issue: Subsistence Marketplaces, Journal of Macromarketing, 2014

Introduction to the Special Issue on Subsistence Marketplaces: From Micro-Level Insights to Macro-Level Impact
Madhu Viswanathan, Clifford J. Shultz II, and Srinivas Sridharan


Poverty and Intersectionality: A Multidimensional Look into the Lives of the Impoverished
Bige Saatcioglu and Canan Corus


Microcredit and Metaphors in Subsistence Markets
Esi Abbam Elliot, Joseph Cherian, and Raed Elaydi


Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems: Antecedents, Implications, and Recommendations
Shikha Upadhyaya, Richard J. Vann, Sonia Camacho, Courtney Nations Baker, R. Bret Leary, John D. Mittelstaedt, and José Antonio Rosa


Community-Based Initiatives and Poverty Alleviation in Subsistence Marketplaces
Roland Gau, Edward Ramirez, Maria E. Barua, and Ricardo Gonzalez


Until We Live Like They Live in Europe: A Multilevel Framework for Community Empowerment in Subsistence Markets
Sara Lindeman


Linking Subsistence Activities to Global Marketing Systems: The Role of Institutions
Ans Kolk