Resources for Instructors
Viswanathan, Madhubalan, Srinivas Sridharan, Roland Gau, and Robin Ritchie (2009) “Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing,” Journal of Public Policy and Marketing, 28 (1), 85–94.
Viswanathan, Madhubalan, S. Gajendiran, and R. Venkatesan (2008), “Understanding and Enabling Marketplace Literacy in Subsistence Contexts: The Development of a Consumer and Entrepreneurial Literacy Educational Program in South India,” International Journal of Educational Development, 28 (3), 300-19.
Viswanathan, Madhu, S. Gajendiran, and R. Venkatesan (2008), Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces, Dordrecht, The Netherlands: Springer.
Marketplace Literacy Education
Subsistence Marketplaces Initiative Consent Forms for Instructors
The Subsistence Marketplaces Initiative has created a variety of unique educational resources.
Consent Form for Instructor Access: If you are an instructor and would like to access the resources, please complete this consent form.
Consent Form for Instructor Access and for Permission for Student Access: If you are an instructor and would like to access resources and also provide your students access to the resources, please complete this consent form.